Communicating with Humans (How to change their behaviour)

Can you remember anything about your journey to work this morning? If you can, there are still probably large gaps where you remember nothing at all. And you still got to work. That’s because so much of our brains function at an automatic level – they can take us to work, for example, without us barely being aware.

Our automatic brains helped us to adapt and survive long before our rational reflective brain worked out that E=MC2. Our automatic brains can also get us into serious trouble and make us appear to act like crazy people.

So how, as communications professionals, can we communicate with crazy people and make ourselves more effective communicators in the process?

A new discipline, Behavioural Economics, is shining a light on our automatic brains. Even Prime Minister David Cameron has adopted the so-called ‘Nudge’ philosophy and set up the Cabinet Office Behavioural Insights Team. Want to know more?

CIPR member Richard Simpson, a self-confessed crazy person, is a student of the advances in our understanding of human behaviour and he is keen to share what he has learned so far.

A buffet supper will be served at half-time - around 17.30

The Holiday Inn Newcastle-Jesmond has also kindly offered delegates the opportunity to tour the hotel’s conference and banqueting facilities.  Just arrive half an hour early at 15.30

The event is open to CIPR members and non-members