Small W•rld expands senior team

London-based creative agency Small W•rld has made three senior appointments after doubling in size over the past year.

Grace Duncan has joined as head of strategy in a newly created role after five years at Screenshot Media, where she progressed from head of audience growth to strategy director.

She will lead strategy across Small W•rld’s retained clients and build its strategy department, with a remit spanning cultural insight, creative briefing, creator media and campaign measurement.

Grace said: “The timing just made sense. Small W•rld is growing this fast because entertainment-first thinking actually works – brands need more than a message, they need a world worth stepping into, and creators worth inviting in to help build it.

“I've built my whole career at the point where audience, content and media collide, and this is one of the few agencies genuinely built around that obsession. 

“What I want to bring is proof: making sure the work doesn't just create that world, but shows exactly what it’s worth.”

Dan Salkey, strategy partner and co-founder of Small W•rld, added: “Most agencies can make something entertaining. 

“Far fewer can connect it to media and prove it drove growth. 

“That's the gap Grace closes. 

“She’s spent her whole career where creative, media and measurement meet, which is exactly where this industry is heading. 

“We turn brands into entertainers; with Grace leading strategy, we can prove what that entertainment is actually worth.”

Lucy Stockton has also joined as associate creative director, bringing more than a decade of social-first creative experience. 

She was most recently senior creative at U DOX, following previous roles with Ketchum London and Bauer Media.

Meanwhile, Jiaan Koch has been appointed senior account director after joining from AMV BBDO. His previous experience includes roles with The Or, Droga5, Sky Creative and DDB Group Australia.

Their appointments follow a period of growth for Small W•rld, which has secured new partnerships with brands including Under Armour, SVEDKA Vodka, BuzzBallz, Channel 4 and Hot Topic.

Harvey Austin, managing partner and founder of Small W•rld, added: ”Building out the team is one of my favourite parts of the job. 

“Grace, Jiaan and Lucy are all exceptional at their craft, but also have a real ambition to be at a place they can help build. 

“Very excited to see what we achieve together.”

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