Partner Article

SDL completes purchase of Alterian for nearly £70m

Bristol-based web analytics and social media company Alterian have been bought by international information management specialists SDL.

The deal, worth £69.7m will see SDL take on all 300 staff at Alterian, and will use the company’s integrated marketing platform to grow its global business.

In a statement, SDL said there was an excellent strategic fit in combining the marketing analytics, campaign management and social media capabilities across Alterian products, with SDL’s own products.

Mark Lancaster, Executive Chairman of SDL commented: “Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy.

“We already have best-of-breed web content management technology, user guidance content management technology and leading language technology.

“Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience.

“We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.”

This was posted in Bdaily's Members' News section by Tom Keighley .