Partner Article

HMV and Ticketmaster forge strategic partnership

HMV and Ticketmaster UK have announced a strategic partnership that will see the ticketing entertainment brand join the world’s biggest ticketing agent.

The partnership will come into effect over the next six to eight weeks as the service migrates to its new platform.

Hmvtickets will remain HMV branded but will now be operated by Ticketmaster, allowing the multi-channel retailer to substantially broaden the inventory of events that it can offer customers.

Initially twenty stores around the country will feature an hmvtickets box office, and tickets will also be available via hmv.com.

Ticketmaster customers will now be able to purchase their ticketmaster tickets in store from the hmv box offices.

Simon Fox, HMV CEO, commented: “We remain committed to offering our customers a premium-quality ticketing service, and by partnering with the world’s number one ticket agent we’re now in a position to significantly expand the range and depth of events that we can make available to them, not just loads more gigs and festivals, but also across comedy, sport, theatre and many other attractions besides.”

Chris Edmonds, Managing Director, Ticketmaster UK, said: “This partnership is bringing together two leaders in their field in the form of HMV as the leading entertainment retailer and Ticketmaster, the world’s leading ticket provider.

“Enabling our customers to buy tickets from HMV’s network of stores is another great addition to our service we can now offer.

“We are excited about the opportunity of using our combined experience to deliver ticket and music bundles.”

This was posted in Bdaily's Members' News section by Tom Keighley .