Member Article

Horizonworks to carry out PR for Hotel Indigo

Horizonworks Marketing has been appointed by Hotel Indigo Newcastle to deliver its national, regional and trade communications.

The boutique hotel, which is located on Fenkle Street next to the Assembly Rooms, has briefed Horizonworks to raise the profile of the hotel and its Marco Pierre White Steakhouse Bar & Grill restaurant. The PR agency has been tasked with organising a series of stunts and events, as well as utilising local and national media to drive awareness and visitors to the hotel and restaurant.

The 148-bedroom boutique hotel opened on June 1 and also features an exclusive non-residents bar, The Grainger Lounge, which provides regionally-inspired food and an extensive bar menu with signature cocktails and beers.

Adam Munday, General Manager of Hotel Indigo Newcastle commented: “Horizonworks stood out from the other providers because their approach was clear, focused and strategic. We look forward to working with them to position and raise the profile of Hotel Indigo Newcastle.”

Georgia Linscott, Account Manager at Horizonworks Marketing comments: “It is fantastic to be working with such an exciting brand and we have big plans for PR and promotion of Hotel Indigo Newcastle. Our PR delivers results and we are looking forward to making a big impact both in the region and beyond.”

Horizonworks is an expert PR agency and delivers effective strategies for clients across diverse sectors including energy, science, healthcare, hospitality, manufacturing and professional services. The company has built up a solid reputation in Yorkshire and the North-East as a marketing agency that provides an ‘outsourced marketing department,’ taking the stress of dealing with several suppliers away from their clients.

Hotel Indigo Newcastle, which is operated by Sanguine Hospitality, is part of the boutique hotel brand from InterContinental Hotel Group, the world’s largest hotel company. It offers guests the best of both worlds - the individuality of a boutique hotel with the reassurance and benefits of a big hotel group.

Bedroom bookings are currently being taken at a special opening rate of £99, each offeringfree Wi-Fi, a media hub, LCD TV, complimentary selection of mini-bar items, laptop safe, luxury en suites bathrooms with rainfall showers, while a selection of top-floor bedrooms offer balconies with stunning skyline views over the city.

For further information, please visit www.hotelindigonewcastle.co.uk or call 0191 300 9222.

This was posted in Bdaily's Members' News section by Georgia Linscott .