Partner Article

Wisdom of a Founding Father

Here’s an analogy for you. A shiny boiler is a good thing, providing warmth for your home, but without taking care of insulation too, your house is going to leak heat and cost you money. You need to seal up your roof and walls as well.

“An ounce of prevention is worth a pound of cure.“ Benjamin Franklin.

Ben Franklin was right. Again.

It’s June right now, but the Christmas season is around the corner and without insulation, this heat-loss will only intensify.

The same principal applies to ecommerce sites too. [Ve Interactive](http://www.veinteractive.com/? target= “Ve Interactive homepage“) recycle the abandoned shopping cart data that we harvest on behalf of our merchants and use it for remarketingpurposes, {the maintaining of the boiler part}. However, our online efficiency analysts also use it to help get those same shopping carts to their most efficient as well, ‘insulating’ our clients’ sites, so that their ‘leak-rate’ is continually improving.

And Christmas is only around the corner. So go live with us now and enjoy continuous insulation.

This was posted in Bdaily's Members' News section by Kathy Heslop .