Partner Article

A Tale of Tech City

It hasn’t been lost on us that days after Europe’s tallest building, Renzo Piano’s spectacular Shard is officially inaugurated into London’s skyline, the city’s reputation as a financial centre is also in shards, post the [LIBOR](http://blog.veinteractive.com/2012/06/28/technology-should-take-over-banking-industry/? target= “Ve Interactive blog - Tech should take over the banking industry“) rigging.

“It’s (been) the financial equivalent of contaminating the water supply.” The Financial Times

These are dark days and at a time when London is about to have it’s close-up too, with the (Winter) Olympics only sixteen days away.

However, there is positivity to be found within the metropolis too. Tucked away in Tech City, [Ve Interactiv](http://www.veinteractive.com/? target= “Ve Interactive homepage“)e is working hard, creating jobs ([we’re hiring!](http://www.veinteractive.com/careers.php“ target= “Ve Interctive careers“)) and supporting our e-commerce clients to collectively help grow the digital economy. And as the most trusted cart recovery software provider on the market, we received a terrific endorsement of our work in this field, by being shortlisted for a Software Satisfaction Award 2012 yesterday. This accolade coming from voters who are actual end-users of our enterprise-level cart recovery solutions.

And here’s another example of how we’re helping our e-commerce clients during these challenging times: A survey by Pay Simple, which creates cloud-based technology to automate receivables, at the end of last year found that 80 percent of small businesses are struggling with late payments. Among these entrepreneurial firms, 40% face this problem every month.

However, did you realise that Ve Interactive offers its cart recovery solutions at no upfront cost? This means we are paid purely on performance and in this way, can support our e-commerceclients’ cash-flow.

It’s an approach to business that is probably best summed up by James Featherby, who puts the case forward for a rediscovery of a values-based approach to business and finance in his White Swan Formula, one that can deliver profitability alongside the common good.

“A business that looks first to serve its own interests will not endure, and a business that imagines it operates in a vacuum, separated from the well-being of its customers, will sooner or later meet its nemesis.”

It might be too late for Barclays, but it sure makes for a great rally call to our Tech City peers!

This was posted in Bdaily's Members' News section by Kathy Heslop .