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Enhancing Your Business Reputation through Thought Leadership Marketing

In his new Book: Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, John W. Hayes explores how business owners can position themselves as experts in their fields.

Thought Leadership is one of the most valuable marketing tools available to todays entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn?t have one of those?

Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.

Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.

Hayes said: ?In tough economic times, when marketing and sales budgets are under extreme pressure, entrepreneurs need to maximise their visibility and build business on the back of their hard won reputation. I have worked with a wide range of companies, from fresh fish merchants to vendors of highly complex software solutions, and all of these companies have benefited from a little Thought Leadership Marketing. It?s all about understanding your customers, knowing what makes their lives difficult and responding accordingly.?

This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.

Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing is now available from Amazon for Kindle and the iBookstore for iPad & iPhone from the following links: