Partner Article

Greggs to supply NAAFI soldiers with homely favourites

Greggs the bakers have confirmed a deal with the Navy, Army and Air Force Institutes (NAAFI) to supply one of its military bases with pasties and sausage rolls.

Soldiers were asked what foods they missed most from home and Greggs took the number one spot.

Greggs chief executive, Ken McMeikan, said “It’s great to hear that Greggs was the most
requested brand that troops missed from home and we are really pleased to be making our
savouries accessible to our troops in Germany, and, depending on the success of the trial,
more widely available for our armed forces personnel around the world.”

The Newcastle-based company has signed a 12-week contract with NAAFI to send out frozen food to the base in Gutersloh, Germany, on a trial basis.

A range of seven baked goods will be supplied to troops and their families who are housed at the base in North West Germany.

Products will include steak bakes, chilli bakes and sausage and bean melts, which will be served from behind a familiar Greggs branded counter.

Starting from Monday, soldiers will be able to have Greggs pastries made by NAAFI personnel who have been trained to provide the same quality and standards as British outlets.

Mike Chapman Head of Customer Service for NAAFI said “We are delighted to be able to
bring customers the taste of home that they have been asking for.

“Greggs is one of the most popular brands on the UK High Street for its iconic sausage rolls and pasties, and our customers want us to deliver that to them during their NAAFI break.”

The decision will be made by NAAFI whether to continue supplying soldiers with Greggs products after the 12-week trial period.

This was posted in Bdaily's Members' News section by Miranda Dobson .