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Food shoppers living in Sussex, Kent, Warwickshire and

The team at Shopitize sent us this story . As many as 93% of Brits use money-saving coupons when food shopping, a survey by Sainsbury’s has claimed.

The survey, of 2,066 shoppers, carried out to mark the first anniversary of Sainsbury’s Brand Match scheme, also found 30% of shoppers had increased their coupon usage in the past year.

Brits living in more affluent areas of the UK were more likely to redeem vouchers. Sussex, Kent, Warwickshire and East Birmingham were the top three Brand Match redemption regions based on the sum of Brand Match coupons redeemed since October last year. [more…]

This was posted in Bdaily's Members' News section by Will Corry .