Member Article

Pioneering drinks business invests in on-hold marketing

The UK’s leading drinks dispense solutions provider has launched a new marketing campaign aimed at telephone customers.

Brewfitt Ltd employed audio branding specialist PH Media Group to oversee the creation of a series of on-hold marketing messages which will be played to callers.

Customers who phone the company’s Huddersfield head office will hear information about its product range and the ongoing promotion involving its award-winning CoolTube.

“On-hold marketing offers us a golden opportunity to communicate key messages in an extremely cost-effective manner, helping to drive product sales and increase customer awareness,” said James Paxman, Director Brewfitt Ltd.

“PH Media understood this and worked with us to create a clear audio profile for the company, ensuring the creation of a flexible, tailor-made solution that promises to deliver strong returns.”

PH Media were tasked with creating distinct audio identities for Brewfitt and Paxman – both owned by the same family but requiring different voice and music representative of their brands.

Brewfitt provides drink dispense solutions to some of the most recognisable names in the drinks and hospitality industry – including Heineken, Diageo, Revolution bars and Molson Coors – so needed an upbeat voice and music production to reflect the innovative and lively nature of the brand.

As a manufacturer of scalp cooling equipment used by chemotherapy patients to prevent hair loss, Paxman warranted an alternative approach.PH Media helped to create an audio brand with an informative and professional tone and messaging which explains the benefits to patients.

Mark Williamson, PH Media Group Sales and Marketing Director, said: “At PH Media, we understand that each firm is unique and requires a strong, distinctive brand image to reflect that.

“Not only does the audio brand need to reflect the company’s identity and values, it needs to be congruent with all other representations of the brand.

“We are delighted Brewfitt Ltd are happy with the results and hope our relationship continues to thrive as they realise the ongoing benefits offered by on-hold marketing.”

This was posted in Bdaily's Members' News section by James Selby .