Member Article

Guerilla launches PR division ten years on

Integrated agency, Guerilla, is celebrating ten successful years in business with the launch of a public relations division headed up by Public Relations Director, Madeleine Griffith.

James Allen, Managing Director said, “We decided to launch a PR division based upon the fact that several of our clients now require public relations activities as part of their integrated marketing plans.

“Since 2002 we have been taking a strong idea and applying it across all media. With our new team we can also deliver this effectiveness through public relation channels.”

Guerilla, which has a strong track record for brand creation, digital, design and advertising decided that there was a natural demand for a public relations service to complement their successful integrated approach.

Guerilla understands that using PR to communicate messages to a target audience is vital. Using the media as an advocate and way to educate audiences is a crucial component of any marketing communications strategy.

Whilst in its infancy, the public relations side of Guerilla has already landed contracts with Rowlands Pharmacy, Niven Architects, Blissetts and launched diet product, QuickTrim with Kim Kardashian in the UK earlier this year.

Madeleine Griffith, PR Director said, “Guerilla is an agency that’s well known for delivering a very creative approach for their clients’ marketing requirements. My challenge is to work closely with the team and to deliver an extension of this creative approach to public relations.

“Whilst we are starting out small, our plan is to grow this area of the business very quickly meaning a proactive and exciting approach to recruitment and new business activities.”

The announcement of the new division comes hot on the heels of several new non-PR client wins for Guerilla including Elddis, Sunderland City Council, Dentist Direct, Elite Underground and West Yorkshire Transport Campaigns.

This was posted in Bdaily's Members' News section by Rachel Bearryman .