Partner Article

How to improve your PPC on Google AdWords?

If you have an account and managed Google AdWords Pay per Click campaign to intercept target users of search engines and partner sites, you know that there are several metrics to track and analyze, and this can easily confuse and throw into a panic.

To avoid confusion it is convenient to narrow the field to a short list of key metrics that give significant input on what works and what does not go in your PPC campaigns.

These five metrics will give you the best results with the least expense. I am not saying to ignore all other metrics available, but if you have little time these will give you a broad overview of your performance, and track these five metrics over time will provide a concrete measure of your success.

1: Quality Score

The Quality Score is a measure of the relevance of your keywords Google, used to ensure that users see relevant ads with their research.

The factors that determine the Quality Score include:

• The CTR of the keyword and its corresponding ad
• The relevance of the keyword and ad to the search query
• The relevance of the keyword to its ad group
• The CTR of the URL shown in the ad group
• The quality of your landing page

It’s important to maintain good Quality Scores because Google uses it to determine the ranking of the ads as much as the amount of cost per click. Even if you think you have finished all the details concerning the search for keyword, your campaign structure and optimization of the text, a low average scores of Quality is a signal that you are missing a few pieces on the street.

2: Click-Through Rate

All the leading experts in the field say that the PPC metric which pay more attention when they analyze their AdWords account is the click-through rate.

CTR is important for several reasons, including:

• And ’one of the most important factors to determine your Quality Scores
• Report if your ads are relevant to users or not

Low CTR is proof that your keywords or your ad (or both) need improvement.

Are you wondering what the average CTR of an ad is? 2% as stated by an employee Adwords, so if you are over this percentage with your PPC campaign then you are in good shape.

3: Conversion Rates

The conversion rate is another common response of the experts regarding the metrics PPC and tells you how many people among those who clicked on the sponsored ads; they then completed the desired action on your landing page, regardless of whether the call to action is a purchase, subscription, or filling out a form.

The conversion rate is as important as the click-through rate - and you do not want to pay for tons of clicks and visits even if some of this traffic ends with significant action. A high conversion rate means that the money you spend for the clicks back as profits (this is what we call ROI, ie return on investment).

4: Cost per Conversion

This is the indicator that marks the success or failure of a campaign. In other words, if you have to pay more to acquire a new customer than it actually applies to your business, then your campaign is failing: we should not expect a return on investment.

5: Expenditure useless

The waste of money is a measure of how much money you are wasting by paying for clicks that do not convert. In other words, it is a killer ROI. Relying on keywords that do not convert is a waste of your marketing budget.

The best way to reduce this risk is through the intelligent use of keywords negatives .These keywords allow you to filter traffic that is irrelevant to your business and that does not generate conversions. By entering a keyword in the campaign to reverse correspondence, prevent the appearance of your ads for search queries that contain that keyword.

And you’re using those metrics to measure the performance of your PPC campaigns? What other metrics found particularly useful?

This was posted in Bdaily's Members' News section by Abel Wike .