Partner Article

Sales spikes in luxury brands

Mark Haviland, managing director of CPA network Raktuen LinkShare, shares his thoughts following reports from luxury brands Hobbs and LK Bennett that sales have increased.

It’s clear that online is becoming an increasingly integral part of the purchase journey for shoppers looking for high end and luxury goods, as online sales continue to grow for these brands. Shopping online is not just for bargain hunters; the channel has the power to drive serious sales for luxury retailers.

A recent report from McKinsey highlighted that luxury consumers visit more than four sites to help them in their purchase decision. With this in mind, having a presence across numerous channels is crucial for brands looking to reach these types of shoppers.

Appearing on a range of sites across the web is a great way to rise above the competition to reach influential online shoppers. While keeping this in mind, it’s also important not to devalue your brand. Luxury retailers should partner with sites that echo the values of their brand, to replicate the in-store experience the retailer provides online.

This was posted in Bdaily's Members' News section by Rakuten .