Member Article

FedEx Voted UK Business Superbrand

Influential annual Superbrands® list reveals the strongest business-business brands for 2013: FedEx, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands. Independently coordinated by The Centre for Brand Analysis, the annual Business Superbrands survey considers thousands of brands that are judged by both an Expert Council and over 1,900 individual business professionals from across the UK. The brands are assessed on three key criteria: quality, reliability and distinction.

The official top 20 Business Superbrands for 2013 are:

1. Apple

2. British Airways

3. Google

4. Visa

5. Virgin Atlantic

6. IBM

7. Shell

8. Microsoft

9. London Stock Exchange Group

10. MasterCard

11. BP

12. BT

13. Bosch

14. Samsung

15. FedEx

16. Rolls-Royce Group

17. Royal Mail

18. PayPal

19. GlaxoSmithKline

20. DHL

The Business Superbrands survey has been compiled annually since 2001 and is the benchmark B2B brand barometer. Concurrent with this survey, Superbrands UK also published the 2013 Consumer Superbrands listing topped by Swiss watchmaker Rolex.

This was posted in Bdaily's Members' News section by FedEx Express .