Partner Article

Ericsson move for UK independent media outfit

Multinational communications firm Ericsson have signalled their intention to acquire independent media outfit Red Bee Media.

The telecoms giant is eyeing up Red Bee who have operations in London, Newcastle, Glasgow and Belfast.

Ericsson wants to grow its broadcast services market and would bring Red Bee’s 1,240 strong UK workforce under its wing.

Magnus Mandersson, executive vice president and head of Business Unity Global Services at Ericsson, said: “Ericsson is making a step change to our business, cementing our commitment to TV and broadcast services and continuing a journey we started in 2007.

“We can create value for broadcasters by making digital content more accessible, enabling monetization of TV content more efficiently. Video traffic shows very strong uptake in the mobile networks and Ericsson can address the need of both broadcasters and telecom operators through our technology expertise and services capabilities.”

Red Bee Media provide a range of media services including media asset management, digital video publishing, metadata services, multilingual access services and creative services, to major broadcaster and broadband platforms.

The closing of the deal is subject to regulatory approval and if successful, the firm will be incorporated into Ericsson’s Business Unit Global Services.

This was posted in Bdaily's Members' News section by Tom Keighley .