Tom Keighley

Member Article

Communisis acquire Edinburgh-based content marketing specialists

Leeds-based communications outfit Communisis has acquired Editions Publishing Limited, based in Edinburgh.

The deal will see Communisis pay around £7m for the entire share capital of Editions, which is trading under the name ‘EF.’

EF has a 31-strong team of specialist writers, designers, digital experts, content strategists, BAFTA-winning broadcasters and marketing specialists.

The firm tends to service financial sector clients, developing their content strategies (including benchmarking, proposition development and campaign planning).

For the year ended 31 August 2012, EF recorded profit before tax of £0.5m on turnover of £2.6m with gross assets of £1.3m at the year end.

Turnover and profit increased during the year ended 31 August 2013 and continued organic growth is expected in 2014 and beyond, supplemented by synergy opportunities within the enlarged Group.

Andy Blundell, Communisis chief executive, said: “As the UK’s leading content marketing agency within the financial services sector, Editions Financial is a clear strategic fit with the Group’s aspiration to broaden and deepen its service offering. The acquisition also strengthens our already strong position in the financial services sector.

We are delighted that the owners have decided to join Communisis and that they are equally committed both to the continuing development of the Editions Financial business and to the growth and expansion of the Group.“

Caspian Woods, founder and chairman of EF, added: “Joining Communisis is an excellent opportunity for us to accelerate the growth of our business, to provide a broader range of services to our clients and to offer a richer experience to our staff, with the backing and resources of a larger group.

As more brands adopt content marketing, the most important aspect will be its relevance to the reader. Communisis’ unparalleled capabilities in data-driven personalised communications coupled with compelling content will make for a powerful proposition. Developing it will be an exciting challenge for us and the Editions Financial team.“

This was posted in Bdaily's Members' News section by Tom Keighley .

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