Partner Article

Learn how to run an effective coupon campaign at Valassis masterclass

Marketers and brand managers can learn best practice coupon campaign techniques at a masterclass taking place on 19 September 2013 from 9.30am to 2.00pm at The Grow Room, The Studio in Manchester.

Hosted by the UK’s leading coupon and voucher services provider Valassis, the masterclass will show businesses how to ensure coupon campaigns deliver maximum ROI, how to evaluate the level of discount offered, as well as how to protect against any fraudulent activity.

Penny Dryden, Commercial Director of Valassis, comments:

“The increasing popularity of coupons shows no signs of slowing down and brands need to ensure they capitalise on this. The latest figures state that a vast 90 per cent of UK consumers use money-off coupons when they shop.

“Coupon campaigns offer several great opportunities for businesses - attracting new customers, retaining existing ones and supporting new products and launches.

“We have received great feedback from previous masterclasses we have hosted and we hope to build on that success, helping businesses to ensure their coupon campaigns are well thought out and effective.”

Valassis is responsible for handling 85 per cent of the UK’s coupons for the nation’s major retailers and FMCG brands. It performs crucial data management and financial clearing services for the likes of Sainsbury’s, Procter & Gamble, and Associated Newspapers.

The coupon masterclass takes place on 19th September 2013 from 9.30am – 2.00pm at The Grow Room, The Studio, Manchester.

For more details please contact Leena Tailor, 01536 445251, ltailor@valassis.co.uk.

ENDS

Notes to editors:

Valassis Ltd is the UK’s largest coupon and voucher services provider performing crucial data management and financial clearing services for the likes of Sainsbury’s, Procter & Gamble, and Associated Newspapers. Responsible for handling most of the UK’s coupons and vouchers, Valassis Ltd is uniquely positioned to deliver insights on UK consumer promotions and is regularly quoted as an expert in the media.

About Valassis

Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services, Inc. Valassis consumer brands include RedPlum® and save.com. Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit Valassis.com

This was posted in Bdaily's Members' News section by Emma Ward .