Member Article

Kozi Kidz enters German market

A Doncaster children’s clothing brand has continued to strengthen its international foothold by announcing plans to enter the German market.

Kozi Kids has appointed Fix Kinderkleidung GmbH as its new distributor there. The company boasts over 30 years’ experience supplying high-quality children’s wear and Kozi Kidz expects the new partnership will enable it to establish a sustained presence in the territory.

Already available in 32 countries around the world, the new launch into one of Europe’s largest markets marks a crucial strategic step in Kozi Kidz’s international distribution.

It believes that building strong relationships with both distributors and retailers is key and aims to replicate the exceptional success it has enjoyed in other markets by working closely with Fix Kinderkleidung.

Like other Kozi Kidz distributors, it will be regarded as a brand partner. The company brings with it an extensive network of relevant retailers and a slick distribution operation underpinned by a dedicated warehouse, sales team and agent network that can quickly and efficiently meet different customers’ needs.

Kozi Kidz co-founder Tomas Torstensson said: “We are delighted to be working with Fix Kinderkleidung, which is not only very experienced in this market but has potent contacts who will give us immediate access to a wide range of retailers.

“We are also very pleased to have found a distribution partner that shares our commitment to quality and functional and practical outdoor clothing for children as this will be a huge benefit when promoting the Kozi Kidz brand message to the German consumer.”

Fix Kinderkleidung founder Wolfgang Külsheimer added “There is an ever-increasing demand in Germany for this type of children’s wear and therefore we are very excited to be working with Kozi Kidz.

“With its combination of eye-catching Scandinavian designs, functional fabrics and advanced features, we feel the clothing will appeal to German consumers and are looking forward to working with the team at Kozi Kidz to build the brand’s presence.”

Kozi Kidz was established in 2009 by husband and wife team Linda and Tomas Torstensson to bring affordable, stylish and practical outdoor wear for kids to mainstream buyers. The range is designed in Sweden drawing on generations of creative and practical experience, with children as the central focus.

The concept has proven to be successful both in the UK and with many overseas markets, with growth in excess of 400% since its launch.

This was posted in Bdaily's Members' News section by David Gatehouse .