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Oooh! Stable year for Typhoo

Merseyside based Typhoo Tea has reported a financial year of stable revenues, with losses significantly reduced.

In its report, the firm said that better marketing and improved quality standards in its products had contributed to its steady progress in “turbulent” market conditions.

The firm employs 260 staff at its plant in Moreton, Wirral.

It generated £67.7m in sales in the year to March 13, compared with £67.8m the year before.

Pre-tax losses for the year were £661,000, down from £2.2m in 2012.

Branded sales rose during the year, aided by an opportunity to grow brand share from its new marketing strategy.

Typhoo said it had managed to enhance customer loyalty through an improvement in quality over the past 18 months.

The firm makes a range of brands that includes Glengettie, Melrose, instant teas Lift and QT, London Fruit & Herb and Ridgways.

In their report filed at Companies House, the firm added: “The Typhoo board of directors recognise that changes are inherent in the current economic recession, but the business has gained momentum during this turbulent time.”

This was posted in Bdaily's Members' News section by Simon Malia .