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Three of the best innovative designs

Three of our favourite innovative designs

While clever print management can ensure that your print marketing projects and campaigns are always of a high quality and at a cost-effective price, it takes that little bit extra to make a project unique and stand out from the rest. Innovation can be hard to come by, but with a little inspiration and the right guidance, an innovative design can do wonders for a brand. If you want to be innovative, you must be original, not too conservative, speak from the heart, be clever and witty, and never let your vision be compromised. We thought we’d share with you just three of our favourite innovative print designs…

Volvo

Most people would agree that Volvo are renowned for their family sized cars, perfect for picking the kids up from school and taking them to their after-school clubs, as well as for driving to work, so they wanted a campaign that exemplified just how important their cars were to their customer’s lives. The print they came up with was a blueprint of a house, with the kitchen, toilet, dining room etc. all clearly marked. Included in the blueprint was the shape of a car that was sitting outside of the house, and was marked ‘living room’. This, in itself was enough to get the message across: those with Volvos lead busy lives and end up spending as much time in them as they do their living rooms, so it might as well be as such, as well as coupling the concept with comfort. However, to top it off, and just to make it clear, they added a banner at the bottom of the page that explained their image and why design is so important to them, along with their shorter message: ‘Volvo, for life’. The print was smart, empathetic, funny and translated their message as clear as day.

Monster.com

Monster.com, the site designed to help job seekers in the search for employment, needed to create a print image that would remind people of the problem of being stuck in the wrong job, as well as to reinforce the concept of their company as the best platform for finding the right job. Time to get innovative. They created a print of a packet of toy soldiers, all black and holding guns, with just one pink ballerina stuck in the middle of them all. The label of the packet read: ‘Stuck in the wrong job?’ The image is not only powerful, but inspirational too. As well as the vivid contrast in colours helping to catch the eye, the concept is instantly recognisable and memorable. It’s clever designs such as these that we’d expect to see from our very own design studio.

Lego

Playing with Lego requires a great deal of imagination; it can be hard turning plastic bricks into something that seems real, so it is unsurprising then, that Lego needed to come up with a print design that showed just how far the imagination can go. In the end, their print advert was simple, to the point, and proved that the creators behind the campaign have just as much imagination as their customers who play with it. On a plain green page with only the logo as text in the corner are three simple blue Lego bricks, their shadow in the shape of a tank. The print clearly demonstrates that with a little imagination, a Lego brick can be anything you want it to be. It shows versatility and complete innovation, and emphasises how print doesn’t always need reams of words to be effective.

These examples are bound to inspire you to take that extra step and be a little more creative when it comes to designing your prints. Here at PMG Print Management, we’re dedicated to clever print management and innovative designs, which means we’ll ensure your marketing campaigns get the attention they deserve. If you want to find out more about what we can do for you, get in touch today.

This was posted in Bdaily's Members' News section by Martin Kearton-Smith .