Partner Article

The five ‘Cs’ of marketing for accountancy practices in 2014

With the record number of business start-ups and genuinely good feeling about the economic recovery, 2014 presents a fantastic opportunity for accountancy firms to grow. With this in mind we have identified five key areas that will help you engage your clients, help you win new ones and maintain relationships with relevant content and communications:

1. Co-ordination

2. Communication

3. Client contact

4. Content

5. Creativity

Action points to consider include:

- How joined up co-ordination of marketing will deliver return on investment.

- How good communication techniques can help you achieve your client contact objectives.

- How client contact and customer service activities are important to reinforce your marketing messages - making sure the competition is kept at bay!

- How to create compelling content that keeps your clients engaged.

- How to be creative in your marketing activities.

So why are the five Cs important in 2014?

Competitive advantage: If your competitors reduce their marketing then you will have less to compete with and your activities will be more prominent and the message louder and clearer.

Client Comfort Needs: Clients want to be communicated with and will welcome those businesses that continue to engage with them, delivering messages that are specific and relevant in times of economic hardship and recovery.

Defending your market share: Lowering brand awareness loses market share, which is hard to win back.

Creating a position of strength: You will be best placed in economic recovery to capture new business and develop your current clients as you have communicated consistently you will capture more mindshare i.e. people will remember you more.

This was posted in Bdaily's Members' News section by Raj Rajput .