BJL expands into London

Manchester-based marketing, advertising and communications agency BJL are expanding into the capital with a new Shoreditch office.

A team overseen by CEO Nicky Unsworth and former BJL employee Paul Bentley is currently building a client base in the city and growing the office workforce.

The firm hope to achieve growth in London, adding to existing national and international clients such as British Airways, Subaru, Isuzu, Asda, Silentnight, Betfred and Yorkshire Building Society.

Nicky Unsworth, BJL CEO, said of the news: “The opportunity to launch in London and combine the energy, anticipation and optimism of a start up with the scale and support of an existing operation is rare. It’s fair to say we’re all very excited about it.

“With a fantastic team already in place, we’re looking forward to bringing on board a new generation of BJL talent drawn from our proximity to Shoreditch’s Silicon Roundabout as well as bringing through talent from outside London.

“Having flourished during the tough times of the past few years, we’re all incredibly proud to be putting this stake in the ground for the future as we set out to introduce BJL’s unique culture and creativity to the capital.”

Paul Bentley, Director at BJL London, added: “At BJL it’s our aim to make creativity the most effective commercial asset for our clients and we will be focussing on replicating this approach with the London office.

“Drawing on 25 years of accomplishments as an independent agency in Manchester, I’m looking forward to applying BJL’s strong channel agnostic approach and creative thinking to a forward thinking London focussed client base.”