Partner Article

Sweet victory in consumer pitch for Brazen PR

Manchester PR agency Brazen has been appointed by iconic sweets brand Chewits to handle its consumer and trade PR accounts.

Brazen won the contract after coming out top in a ‘competitive’ four-way pitch. The account will see the agency handle four key new product launches and target bloggers.

Chewits consumer marketing manager Hollie Kozakiewicz said: “It was very clear that Brazen naturally understood the memories that the Chewits brand evokes in both children and parents.

“Everyone loves Chewits whether young or old, and we have some major plans in place for 2014, with Brazen being the perfect choice to help communicate them.”

Brazen founder Nina Webb said: “Chewits is an amazing, iconic brand that has been satisfying the nation’s sweet tooth for almost half a century.

“We’re going to have some great fun in 2014, re-engaging both media and consumers with this best-loved of brands.”

Brazen aims to target bloggers throughout 2014 with campaigns under the strapline: “Unleash the Taste Adventure.”

This was posted in Bdaily's Members' News section by Simon Malia .