Partner Article

Do you know what your marketing is doing?

How effective is your marketing? Is it actually working, and reaching your target audience? How can you even figure it out? The landscape of marketing has changed so much and so quickly that the answers to these questions

Only 48% of digital marketers feel that they are “highly proficient”. Marketers have low confidence in their companies’ marketing performance. Only 40% think their company’s marketing is effective, and 82% have not had formal training.

However, it has also been shown that strong business performance is highly correlated with digital marketing proficiency - so what can you do to remedy this skills gap between the reality and the ideal?

Adobe Marketing Cloud is the ‘ultimate’ solution for marketers; it aims to maximise impact and revenue by integrating analytics, social media optimization, targeting, web experience management. Adobe Marketing Cloud pulls all your data together — including email, point-of-sale, CRM, and third-party data.

This was posted in Bdaily's Members' News section by BeOn .