Lakestar McCann scoop contract with Staffordshire software firm

Manchester-based Lakestar McCann has secured a new contract with global fleet software business Navman Wireless.

The agency has been briefed to develop the organisation’s digital strategies and align their tactics with the ever changing online landscape.

Navman Wireless’ software is used by 16,000 firms in the construction, haulage and service sectors providing vehicle assessment, driver monitoring and communications.

Ben Williams, global digital marketing manager at Navman Wireless, said: “The telematics industry has seen rapid consolidation in recent years and we see strong potential for our established brand to stand-out.

“With more decision makers assessing suppliers online, it’s important for us to have a strong digital presence to engage with many businesses in our target sectors.”

Neil McKay, CEO at Lakestar McCann, said: “Navman Wireless has taken the opportunity to increase its online visibility and Google ranking to maximise brand awareness among prospective and existing customers.

“Our strategy of ensuring that the business has a solid presence online will help it fulfil its wider marketing and sales objectives.”

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