Former Sunderland Empire bar undergoes £50k renovation
Sunderland Empire has announced the opening of a luxury Ambassador Lounge in place of the former Vesta Tilley bar.
The project is part of the Ambassador Theatre Groups (ATG) ongoing commitment to invest into capital projects to enhance the customer experience.
The transformation is worth £50,000 and is now home to a luxurious 32 seat lounge area with sumptuous furnishings and surroundings accompanied by a dedicated and exclusive service.
Customers are expected to pay a minimum £15 supplement to their ticket to have access to the Ambassador Lounge.
Sunderland Empire has had a year of recently record-breaking sales thanks to the appearance of West End shows including Lion King, Jersey Boys, War Horse and Wicked.
Ben Phillips, General Manager, Sunderland Empire said “It is great to offer our customers a more luxurious experience to complement their visit even further. We have received exceptional feedback from customers who have enjoyed the quiet and ambient surroundings accompanied by a one-on-one service in the new Ambassador Lounge.
The Ambassador Lounge is also offering a bespoke packages for customers to further enhance their theatre experience and gives customers the opportunity to make their visit even more memorable.“
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
When will our regional economy grow?
Creating a thriving North East construction sector
Why investors are still backing the North East
Time to stop risking Britain’s family businesses
A year of growth, collaboration and impact
2000 reasons for North East business positivity
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration