Partner Article

Sportstec host ‘Innovation in Performance’ IFB2014 event

Some of the NorthWest’s leading Universities, Healthcare providers, and businesses spanning from the legal sector to manufacturing, attended the Sportstec IFB2014 ‘Innovation in Performance’ event at Panoramic34’s stunning penthouse this week.

Organisations including Liverpool FC, Hope University, Everton Football Club, Mako Creative and law firm Hillyer McKeown came together to learn more about how new technology is driving human performance.

As technology partner to some of the world’s most successful sports teams, football clubs and athletes, Sportstec Group have built their reputation helping teams and individuals to improve performance through recording moments of potential, learning and success. Having recently developed their technology further, Sportstec are now helping to improve human performance, learning and results in workplaces around the globe.

Speaking about the event, Nick Harrison of Sportstec, said “IFB2014 is unlike any other business event in recent years. It’s providing companies of all sizes with the opportunity to engage with a global audience, forming tangible business relationships from right here in Liverpool. As a company already working with global organisations, we recognise the importance of creating platforms for discussion and collaborations and our IFB event was testament to this. We are a team focused on pushing the boundaries of innovation and performance, so Technology week at IFB2014 seemed liked the perfect platform to host an event that would bring together the regions visionary businesses and organisations in order to share this new innovative technology.”

Mike Smith from Wythenshawe Hospital, along with Kyle Wallbanks and Scott Mason from Liverpool Football Club Academy, were guest speakers and took to the spotlight to discuss their experiences and successes of implementing human performance technology within their own organisations.

Nick added: “IFB2014 looks set to be the UK’s most significant trade and investment event in decades. This is an exciting time for the region and for the businesses operating within it. What IFB2014 has confirmed to me is that businesses on a global scale now understand that in order to fuel growth they must not only invest in the right people and talent, but that they also must focus on innovation and come together to share ideas.”

Guest, Richard Burnett, Head of Marketing & Client Services at North West Law Firm, Hillyer McKeown, said: “It’s been an insightful and informative evening. As a firm we are committed to the continual development and growth of our legal teams. Understanding how innovation in human performance technology for sport is now transferring to the boardrooms of business is really exciting. It has certainly been an evening of sharing ideas and opening up discussions for opportunities to collaborate.”

This was posted in Bdaily's Members' News section by LittleBird PR .