Partner Article

Smoking Gun PR adds flavour to Manchester firm

Award winning, full service PR agency - Smoking Gun PR - has been hired by The Flava People, to launch its Flava-it range and Meat Lust campaign this summer, tying into the key summer sales period.

Based in Manchester, The Flava People has been producing marinades, glazers, coaters, sauces and seasoning for over 30 years - focusing mostly on supplying to trade until now. The Flava-it range is focused on retail, with national listing in Morrisons, Tesco and Asda, targeting young male consumers with a lust for intense flavour-packed meat.

Smoking Gun is focusing the summer campaign on engaging consumers, key media and bloggers with experiential sampling activity at Spitalfields Market in London. Impactful digital content created by Code ComputerLove around the concept of ‘Meat Lust’ is supporting through social media channels.

Scott Dixon, brand manager at The Flava People, commented:

“We’re delighted to be working with the team at Smoking Gun on this project. This is a new direction for us and we’re excited about the meat lust creative route - it reaches out to a younger audience in a way which we think will really resonate.”

Smoking Gun’s managing director, Rick Guttridge, added:

“We love working with food brands, especially locally based, family owned businesses like The Flava People with such a great heritage and back story. Add to that Scott’s bold plans for his retail brands and you’ve got a recipe for success.”

In three years Smoking Gun has won 16 industry awards including two national small team of the year titles. Its full client list can be viewed at www.smokinggunpr.co.uk.

This was posted in Bdaily's Members' News section by Richard Wilson .