Creative Spark continues partnership with Manchester Airport Group

Manchester Airport Group and Creative Spark have continued their three year relationship to launch a new nationwide multi-channel campaign, promoting airport car park facilities.

M.A.G own and operate London Stansted, Manchester, Bournemouth and East Midlands Airports.

M.A.G have collaborated with Creative Spark on a variety of on and offline campaigns throughout their three year relationship, showcasing the expansive service offering of the group’s airports.

The latest campaign is aimed at raising awareness of the ease, safety and comfort of airport parking.

Exploring the theme that the car is at the centre of every journey, the car is prominently positioned in the centre of the design. The juxtaposition of car park and destination imagery suggest the ease at which travellers can reach their holiday destination.

Bespoke photography is enhanced using hand crafted 3D visualization techniques. The high impact, premium finish is consistent across M.A.G.s other campaign work.

The campaign will be displayed using a variety ‘out of home’ media channels throughout the UK.

Neil Marra, founder and creative director said: “Our relationship with MAG is now in it’s third year. Every project has had to be high impact with M.A.G’s trademark premium finish.

“We’ve achieved this with our latest car park campaign, using advanced 3D visualisation to bring the concept to life.

“There are various versions of the creative, ranging from city breaks to family holidays, demonstrating the usability of car parks for a varied demographic,’ added

“Creative Spark continue to provide fresh and effective multi-channel creative campaigns, the new car park campaigns continue this theme. Importantly, results suggest their approach to multi-media design is working for us.”

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