Manchester’s Little Black Dress launches own label collection after £750k investment

Manchester-based online fashion retailer LittleBlackDress.co.uk has announced the launch of a new website as well as its first ever own-label collection of dresses, this month.

The Little Black Dress label features a launch collection of 18 dresses inspired by icons, designed for the modern woman, alongside a selection of high street, designer and boutique brands.

Manchester native David Walter, who spent 20 years as a fashion photographer, and established the Photolink Group which employs 185 people and creates assets for many of the UK’s top fashion brands, launched the Little Black Dress brand in 2012.

The new collection sees the business make a move into the wholesale environment for the first time. Already, 35% of the collection has been whole-saled to independent premium boutiques nationwide with expected first deliveries from mid October.

Little Black Dress secured £750k investment from its team of three investors, Ian Langley, David Walter and Mark Evans, who are keen to replicate the success of other online fashion retailers whilst remaining true to the culture and quality of the Little Black Dress brand.

Creative director and ecommerce specialist Mark Evans, completes the investment team, and is the Chief Executive of Little Black Dress.

He said: “Having worked in the fashion retail industry for over 20 years, the vast network of ‘brilliant’ people is proving to be invaluable in accelerating our progress.

“The ambition is to create a compelling and differentiating ‘Brand’ positioning that builds on the iconic heritage of the Little Black Dress name. Becoming a destination for ‘special occasions’ online we’re looking to put the emotion back into shopping, with great product and rich engaging content.

“We’re creating quite a stir already and have plans for ‘luxury’ collaborations in Spring 2015.”

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