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British talent unites to support small business

Britain’s Godfather of Pop Art Sir Peter Blake, supermodel Daisy Lowe and BAFTA-winning filmmaker Heidi Greensmith are launching Small Business Saturday, a US idea by American Express that has been introduced in the UK to encourage people to shop in small independent businesses on Saturday 6 December.

Revered artist Sir Peter Blake, who famously created the sleeve design for the Beatles album Sgt. Pepper’s Lonely Hearts Club Band, is creating a bespoke piece of celebratory art featuring small businesses from across the UK. Daisy Lowe will lend her support at an independent shop on Small Business Saturday, while award winning filmmaker Heidi Greensmith has turned her camera onto three independent shops to give small businesses a share of the limelight in the lead up to the Christmas shopping rush.

Small Business Saturday is in its second year in the UK, having generated £468 million for small businesses in the UK in its inaugural year in 2013. 43 per cent of shoppers chose specifically to shop at local independently owned businesses on the day last year, spending an average of £33 per person.

To watch Heidi Greensmith’s new film SATURDAY, showing a day in the life of three small, independent shops, go to amexshopsmall.co.uk

This was posted in Bdaily's Members' News section by Sarah .