Member Article

Co-op Food appoints Sheffield comms agency for expansion program

Sheffield firm Counter Context has been contracted by The Co-operative Food to provide communications during the development of new convenience stores.

Counter Context is the only one of four agencies across the UK appointed by The Co-op Food that is headquartered in the North of England.

Alexis Krachai, executive director of Counter Context, said: “We are proud to have been selected by The Co-operative Food as one of four agencies to join their stakeholder engagement roster.

“The appointment is testament to the high standard of work we have delivered and our approach to engaging genuinely with communities which is of particular importance to The Co-operative.

“As a company we have had a very successful start to 2015.

“This is our second major contract win in as many weeks having also being recently appointed by one of the world’s leading developers of solar energy projects.

“We are delighted to be appointed and look forward to working alongside The Co-operative Food as they push ahead with their exciting programme to open up a number of new convenience food stores.”

Craig Brownsell, press and media manager at The Co-operative Food, said: “We have enjoyed a strong working relationship with Counter Context on individual projects for a number of months.

“We are pleased to be able to appoint them onto our stakeholder engagement roster.

“We appreciate their strategic advice and can rely on them to deliver high quality communications activities that reflect well on our business.

“We look forward to continuing to work closely with the Counter Context team throughout the year.”

This was posted in Bdaily's Members' News section by Clare Burnett .