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Digital advertising set to dominate total ad spend in 2015

Total advertising spend in the UK is anticipated to increase by 5.4% to £15.8 billion in 2015, with a majority share spent on digital advertising.

According to a report by Strategy Analytics, a rise in mobile and tablet users has resulted in a 9.5% increase in digital spend.

The UK is the first country to break the 50% threshold for digital advertising, with just under £8 billion spent in digital advertising. Globally around 30% of advertising spend goes on digital media, while in the US the figure is 28%.

Due to a surge in digital advertising, companies are keen to work alongside knowledgeable marketing professionals to promote their brands across fully-responsive platforms such as Bdaily.

Fiona Kay, sales and marketing manager at Bdaily said: “Here at Bdaily, we’ve witnessed an upsurge in the demand for digital advertising, over the last two years in particular.

“Many of our customers are making a transition from print to digital – it’s great to see that now even more traditional sectors, such as professional services, are seeing the worth in this form of advertising.”

Michael Goodman, co-author of Strategy Analytics’ report, said: “Digital crossing the 50 per cent share threshold is a seminal moment in the history of the ad industry, particularly factoring in its dominance in the UK compared to globally.”

This was posted in Bdaily's Members' News section by Ellen Forster .