Member Article

Leeds based Thai restaurant operator dishes out three smartphone apps

Leeds-based Thai Leisure Group, which owns and operates Thai restaurants Chaophraya, Thaikhun and Yee Rah, has launched three new smartphone Apps for their customer’s access to speedy table reservations, as well as the ability to explore Thai language and culture.

Available from Android Store and the Apple App Store for a number of devices, once downloaded customers will be able to access one click booking, learn basic Thai phrases, take advantage of new loyalty programmes and even explore the brand’s restaurant and private dining areas via a stunning 360 Tour function.

Thai Leisure Group, which serves over 26,000 customers a week, made the decision to develop the Apps in order to build on their already strong levels of consumer engagement; with open rates on email marketing campaigns as high as 82%, which is almost four times higher than the 21% industry average.

Lyn MacDonald, Marketing & PR Director, commented: “Recognising and rewarding our regular customers is very important to us as a business.

“We launched the Apps in recognition of the high online engagement we’ve seen from our loyal customers, particularly through Facebook and Twitter. This is not just to book a table, but to explore our restaurants and Thai culture and language.”

We made the decision to have an App produced that would help empower our Customers, we already see great levels of customer engagement on social media platforms and via our email marketing campaigns. The three Apps will offer Loyalty Programmes and content tailored to suit each Brand.“

Lyn continued: “Recognising and rewarding our regular customers is very important to us as a business and our new App will help us do just that.”