Partner Article

Manchester-based MediaCo Outdoor acquired by Ocean Group

Manchester-based company MediaCo Outdoor has been acquired in a deal for an undisclosed sum that strengthens Ocean Group’s national footprint.

Both companies specialise in outdoor advertising, and this acquisition follows Ocean Group’s acquisition of Signature Outdoor in Birmingham last year.

Ocean Group’s CEO, Tim Bleakley said: “MediaCo Outdoor and Manchester City Council have worked collaboratively and tirelessly together to build a truly state of the art portfolio across the city, to the mutual benefit of taxpayers and the business community alike.

“The entire Ocean Group team is committed to furthering this great work and using our unique offering across the UK’s top three cities to drive growth in the medium and offer advertisers a compelling network.”

MediaCo Outdoor managing director Mark Wardle said: “This is a very exciting development for Manchester and I look forward to seeing how the portfolio evolves in the coming years.”

Commercial director of MediaCo Outdoor Richard Blackburn said: “We have built up some unique products and innovative trading models and I’m delighted we are passing on the baton to the Ocean Group, who share our ethos and, we believe, are an ambitious partner who will take the business to the next stage.”

This was posted in Bdaily's Members' News section by Sophia Taha .