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Ena Shaw Home launches new studio

A new contemporary design studio has launched at St Helens-based furniture store Ena Shaw Home, offering a collection of modern home furnishings as the business looks to attract increasing numbers of younger shoppers through its doors.

Named ‘Studio Living’, the area will showcase a new range for the Duke Street store, delivering a variety of contemporary furniture under a new Studio Living brand. It is the first time the store has launched a dedicated contemporary area aimed at younger, more fashion conscious customers.

The new collection, which includes accessories and occasional furniture as well as sofas, beds and dining furniture, is housed in a 1,000 sq ft zone on the first floor of the store.

Keith Barlow, store manager, said: “There has been a marked shift in customer demand in the furniture industry, with an ever-increasing demand for modern pieces which are high quality yet also affordable. This demand is being driven predominantly by a younger, more trend-conscious audience who want leading edge design at great prices.

“Studio Living is all about offering customers something new that perhaps they could have previously only found online or at an out-of-town retail park. Ena Shaw Home has a proud history in St Helens town centre and we are always striving to ensure that we offer customers as wide a range as possible.

“I’m confident that Studio Living will help the store attract more trend-led, younger shoppers.”

To celebrate the launch of Studio Living, introductory prices are on offer for all items for a limited time only.

For more information about Ena Shaw Home, visit www.enashawhome.co.uk or call 01744 731 333.

This was posted in Bdaily's Members' News section by Ena Shaw Home .