Ploughcroft Eco-Roof teams with Artisan Fireplaces in strategic move

Ploughcroft Eco-Roof, the energy-efficiency specialist, has strategically joined forces with fellow Brighouse-based business, Artisan Fireplaces, in a deal that will allow Ploughcroft to sell its range of home insulation services from the award-winning fireplace specialist’s showroom.

Founded in 1986, Artisan Fireplaces, based on Phoenix Street in Brighouse, offers Europe’s largest display of fires, fireplaces and stoves all in one showroom, with more than 550 displays.

After striking this deal, Ploughcroft will now feature as a concession in the showroom, offering the opportunity to educate Artisan’s customers about the importance of energy-efficient home improvements, and demonstrate its products and services via roof and wall displays.

In addition, Ploughcroft will also refer its own customer base to Artisan for their heating needs.

Ploughcroft’s range of products includes its unique Eco-Roof, which both offer unbeatable ROI, saving up to £500 a year on heating costs, and increases a property’s value by up to 14%.

Chris Hopkins, managing director at Ploughcroft, said: “This alliance makes a lot of sense; Artisan heats people’s homes, while Ploughcroft insulates them; helping reduce the amount of heat escaping through the roof and the walls. Two businesses also have a great synergy; both of us are award-winning specialists, recognised as being market leaders, while many of Artisan’s products are also geared towards energy efficiency. For homeowners this means the opportunity to have a warm home, and save some serious money. This is an exciting move for us, and allows Ploughcroft to broaden our reach, and expand our market share.”

Gary Heginbottom at Artisan Fireplaces, added: “We are always looking at ways in which we can bring our customers better value, and this alliance with Ploughcroft – which has forged a great reputation for itself in the region – allows us to do this. It is also a great opportunity for us to broaden our own market share through Ploughcroft’s extensive network.”

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