Partner Article

The Value of Media Relations

One of my property clients told me yesterday that he had received a phone call from a key prospect inviting him to come and talk to him about his business. The prospect said he had been monitoring my client’s media coverage and website for the past year and had now decided to move his business to him from one of his closest competitors.

This is real proof that my client’s media strategy is paying off. We have worked hard to report all his property news and deals and to position him and his team as experts in his target media over the past four years.

He gets additional value from his media coverage, as on the news section of his website he includes coverage which has been generated in key publications, which he then posts on LinkedIn and Twitter.

It’s not to say he is any more active than his competitor, nor that he is any more knowledgeable in his market, but because we have been communicating these messages on a consistent basis through reputable and credible third parties – the regional business media and specialist property – they are so much more believable.

There in a nutshell is the value of media relations. It’s third party endorsements over time which build and enhance reputation.

Based in Darlington, Reay Public Relations specialises in PR for property, law and accountancy.

This was posted in Bdaily's Members' News section by Reay Public Relations .