Partner Article

QPR announces sponsorship deal with online betting exchange

Queens Park Rangers has appointed Smarkets as Main Partner with a wide-ranging sponsorship deal.

In addition to the becoming the club’s Official Global Betting Partner, the online better exchange’s logo will feature on the back of the First team’s official playing shirt and on the back of shorts, during all league and league cup fixtures.

Official designations of the partnership include: Global Betting Partner, Official Club Partner, Official Stand Partner, and Official Training Kit Partner.

The Smarkets logo will also feature on all of QPR’s First team squad & managements training kit during all competitions.

Under the terms of the partnership, Smarkets also became the new sponsor of the Ellerslie Road Stand. The stand will be renamed to “Smarkets Stand” and will be visible during match days on television facing LED.

In addition to the sponsorship, Smarkets will be offering 0% commission all season long on QPR matches; unprecedented value from a gaming company.

Alex Wheldon, Chief Marketing Officer of Smarkets said: “As a rapid growth company we wanted to find a partner that share’s our desire for success, and is representative of our company ethos. QPR have provided Smarkets a wide-ranging sponsorship agreement across many of their key assets that are precisely in line with our mutual goals.”

Euan Inglis, Commercial Director of QPR added: “We are extremely proud to become the first ever sponsorship partner of Smarkets. Our objective has always been to partner with companies that are consistently competing at the highest level and we look forward to a mutually beneficial relationship.”

Last month, Smarkets saw profits double as a result of significant sporting events including Wimbledon.

This was posted in Bdaily's Members' News section by Ellen Forster .