Bradford Bulls get into gear with one-year sponsor deal

Bradford Bulls are on the right track having signed a new one-year deal with Bristol Street Motors.

The Bradford-based motor company is the second major partner, following Blade Access, to make a commitment to the rugby league side for 2016.

As part of the sponsorship deal, the Bristol Street Motors branding will once again appear on the home and away playing jerseys for next season.

The car sales firm invested a significant five-figure sum in extending the initial deal signed last year and the Bulls organisation is thrilled.

Rob Park, the Bulls commercial manager, said: “To be able to count on a company like Bristol Street Motors again for another year is amazing. It shows the confidence major brands have in the commercial side of the club.

“It has been a very interesting 12 months, in which the club has gone from strength-to-strength. What we are trying to do off the field mirrors what we are trying to do on it.

“Success on the pitch is breeding confidence amongst our fans and success of it is doing the same with corporate partners.

Graeme Dickens, general manager of Bristol Street Motors Bradford, added: “We have had a really successful first year and I am happy to stay with the Bulls into season two. We have done very well as a business, thanks to having our name displayed at the Provident Stadium.

“A lot of Bulls fans and season ticket holders have come down and bought cars from us. And if the Bulls can get into Super League, it gets us even more awareness.”