Sheffield United get charged with new sponsorship deal

Sheffield United are set to take charge as a South Yorkshire electrical and mechanical contracting business becomes new sponsor of the club’s first team training and warm-up kit.

Headquartered in Moorgate, Rotherham, Lilleker Bros Ltd has collaborated with the League One side for many decades.

The company, which trades throughout the UK and internationally, has worked with Sheffield United over many areas, including the installation of the five lattice tower floodlights – a feature of Bramall Lane many years ago – and the electrical work associated with the construction of the South Stand and new Kop

Mark Ralton, the company’s director, said: “This is a proud moment for Lilleker Bros Ltd to see our name and brand on the training kit. For many years we’ve had a great relationship with United which continues to this day where we are the official club electrical contractor.”

The sponsorship is a 12-month agreement with an option to extend.

Paul Reeves, Sheffield United head of commercial, added: “This is another new and positive commercial relationship with a business that has supported the Blades for many years. The branding looks great on the training kit and I am sure that Lilleker Bros will benefit as a business from this high profile partnership with Sheffield United.”

Lilleker Bros employ 80 staff, shop floor and site workers. The company also has a switchgear and control panel manufacturing facility at Waleswood, near Rotherham.

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