Six-figure investment sees e-cig company VIP launch new Altrincham store

A new e-cigarette shop is set to open in Altrincham this weekend, creating four new jobs in the town centre.

Vaping brand VIP is launching the new ‘blending boutique’ on George Street this Saturday (September 5), after investing £300k in the expansion.

The firm’s commercial director, Louise Stamper, said: “We’re really excited to be bringing the blending boutique experience to Altrincham – and in such a great location.

“We’re delighted to be helping the increasing number of people that are switching to vaping to explore the different options and flavours available to them.

The new shop is the brand’s fifth blending boutique outlet and its 140th UK store overall.

Established in 2009, VIP has helped to replace more than 300m tobacco cigarettes with its E-Cig product, according to the firm.