Equestrian fashion company launches in Manchester and London

magneticNorth, the Manchester-based digital agency, has teamed up with local entrepreneur Mark Reeves to launch a new equestrian fashion company.

The joint venture, called HOLDEN, will primarily operate online to sell clothing for the equestrian market from bases in Manchester and London.

Lou Cordwell, CEO of magneticNorth, said: “We’re thrilled to be working with Mark on the creation of HOLDEN. This exciting partnership has enormous potential and has given us a unique opportunity to design an entirely modern brand from the ground up.”

Mark has worked in concept and product design with equestrian retailers for 11 years.

Commenting on the launch of the new enterprise, Mark said: “Lou and the mN team have been essential for not only bringing this project to life but also propelling it forward with more momentum than I could have ever anticipated.

“Our collaboration has provided me with an exceptional environment to grow the HOLDEN brand concept in a creative and structured manner with a strong digital strategy always at the heart of the venture.”

He added: “The office team in Manchester have proved the best hub possible to base all technical aspects of our brand and with such solid foundations now in place; I’m excited for the coming year for HOLDEN.”

The new company’s website is due to go live this Autumn.

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