Partner Article

MedyaNet maximises targeting capabilities with Digital Element

Digital Element, the leading provider of IP geolocation technology, today announced that MedyaNet has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology. As the online advertising sales house for Doğan Yayin Media Group, one of Turkey’s leading media groups, it will use the technology to enhance audience data sets, improving audience understanding and targeting ability.

MedyaNet technology enables advertisers and agencies to deliver performance-driven digital marketing activities at the right time in the right place, across display, mobile, online video, and social media. Established in 2002, MedyaNet believes in a continuous process of innovation and aims to offer transparency with accurate and in-depth reporting.

“It was important for us to develop our geolocation capabilities to better suit the needs of our advertisers,” explained Bircan Ozbas, IT and Business Development Director, MedyaNet. “By incorporating Digital Element’s IP geolocation technology into our platform, we can now provide city level location information, vastly improving the granularity of our geographic targeting. Having spoken to multiple technology companies, we received numerous recommendations for Digital Element as the best performing IP provider, offering the most detailed and accurate data globally,”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to work with MedyaNet and the Doğan Yayin Holding group, to improve their geolocation offering. Our highly accurate geolocation data will enable the company to better support their client’s needs, providing enhanced targeting and allowing the delivery of more meaningful content and advertising that drives improved user engagement and ROI.”

This was posted in Bdaily's Members' News section by Digital Element .