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Online home swapping service Love Home Swap undergoes rebrand

The world’s largest home swapping company, Love Home Swap, has unveiled a rebrand to go with its new home swapping algorithms.

London-based Love Home Swap partnered with design agency Why Projects to refresh its brand identity and website.

The online home swapping platform, which is the world’s biggest with just under 100,000 properties listed, helps match users with homes of a similar value across the world.

The rebrand accompanies the rolling out of new smart technology which aims to increase its members’ success rates using algorithms that match members with properties of a similar value.

Love Home Swap’s rebrand comes after the company struck a strategic partnership with Wyndham Worldwide and acquired leading competitor HomeForExchange last year.

Commenting on the rebrand, Debbie Wosskow, Chief Executive Officer at Love Home Swap said: “We want to bring home swapping to life and create a fun and stylish brand that revives a previously sleepy category.

“Business is booming for us, as more and more holidaymakers choose to stay in homes when they travel. We want to open the doors to people who haven’t previously considered home swapping - and our revamp achieves just that.”

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