Member Article

Equity crowdfunding platform Seedrs pairs with global sportswear brand

Australian global sportswear brand SKINS has paired with Seedrs to launch a £2m equity crowdfunding campaign.

The sportswear brand, which was founded in 1996 and sells products in 43 countries, has launched the initiative in the UK, Europe, Australia and New Zealand.

While known primarily for their premium sportswear products, in recent years the company has become known for the outspoken activism of its Chief Executive Jaimie Fuller who has taken up the anti-doping cause in sport and also called for reform at FIFA.

Commenting on the crowdfunding initiative, Fuller, said: “SKINS began life making sportswear that enabled athletes to improve their performance. Over the years, our mission has transcended the field of play and we have become increasingly concerned with making a difference in the world of sport.

“We see crowdfunding as a fantastic opportunity for like-minded people to become part of our journey.”

It is another high-profile crowdfunding initiative on the Seedrs platform, which recently celebrated breaking through the £100m investment barrier.

Commenting on this new effort, Jeff Lynn, Chief Executive Officer and Co-Founder of Seedrs, added: “We’re incredibly excited to be working with SKINS. Not only does it have great products, but it has a unique brand purpose that really makes it different.

“This is a really exciting opportunity for people to invest in a business they believe in and share in its success.”