Partner Article

Mobile technology continues to disrupt business

In today’s connected world, having a strong and innovative mobile strategy is key to business success. When at one point, mobility was seen as a small element of an overall business strategy to improve the customer experience, it is now crucial and should be a focus for decision makers to drive innovation and growth.

While many businesses have the foundations in place internally to deliver a successful mobile strategy, as we look to the future, those which truly want to exploit the revenue potential of mobile trends will need to focus on the external audience and how they can reach end users in new, lucrative ways.

This is easier said than done as innovation comes in all shapes and sizes, and in many different forms. But, the more successful business leaders learn to seek best practice from many different sources, adopting and adapting as they go.

A great example of a company which thrives off innovation is Google who is a leading light in the use of spatial decision-making and geolocation through mobile devices. When users are travelling, Google understands where people are and can provide relevant, personalised information, such as the local weather and advice on what to do, direct to devices.

By tapping into this data pool and thinking outside the box, businesses can offer real time, bespoke services to their customers. Similarly, they can understand customers in far greater detail and market to them with much greater accuracy in the future, generating new revenue streams.

As well as using mobility innovation to create new revenue opportunities, brands also need to consider how technology can improve on existing practices such as filing tax returns. Whilst it might not seem like a great place to cite innovative, disruptive technology, the Saudi Department of Income Tax is making interesting developments in this area. The department will be rolling out an online portal solution that enables citizens to check, edit and submit complex tax documents through multiple devices. Through the deployment SAP’s Tax and Revenue Management system, the DZIT will modernise and disrupt one of the most traditional of consumer activities. The whole taxpaying process will be digitised reducing the risk of late tax payments and greatly enhancing the user’s experience. Filing your tax return will become a simpler and easier process on-the-go.

For organisations to maximise their investment in mobility technology, it’s crucial that they keep an open mind and think beyond the obvious possibilities. Execs tasked with sourcing innovation strategies need to challenge their suppliers, technology partners and legacy tech solutions. They need to stretch the boundaries of what is possible and embrace the multiplicities of invention at their disposal.

The potential for data analysis and analytics through device and machine-to-machine interconnectivity is only in its infancy. So now is the time to deploy future-proofed mobile strategies that will last for years to come.

This was posted in Bdaily's Members' News section by Partho Bhattacharya .