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New report reveals how leading companies are managing ‘the new customer journey’

New report reveals how leading companies are managing ’the new customer journey’

Maximizer Software produces a guide for businesses looking to respond to changes in buying behaviour in the digital era

Bracknell, UK (29 March2016) – Maximizer Software, a leading provider of Customer Relationship Management (CRM) solutions, has published a new guide on how businesses are gaining an edge over competitors by managing customer journeys and experiences in a time when customers self-educate about possible suppliers and product offerings before engaging with sales.

The guide, entitled One step ahead on the new customer journey, highlights the vital role buyer intelligence - based on real customer data - plays in winning new business and growing existing customer relationships. The guide underscores how leading businesses are repositioning their CRM systems across the whole business to capture and use customer information from all touchpoints.

The report looks at five key questions that companies should be exploring:

Do you know who your profitable customers are? Do you know how to define the customer’s buying journey? Where in the customer buying journey are you losing prospects? Are you aligned with your customers’ growth potential? What is the business case for the new approach to Customer Relationship Management (CRM)?

Mike Richardson, Maximizer’s Managing Director EMEA, comments: “This report addresses a crucial factor in effectively managing today’s digital-savvy buyers: to successfully engage modern customers across all the touch points they use, businesses need to have access to as much intelligence as possible.”

David Orren, CRM Practice Leader at Thames Valley Business Advisors, adds: “We are helping the most successful businesses evolve their customer intelligence through their CRM platform, sitting as a layer over all existing systems, capturing and giving access to customers’ interactions across all functions of a business. Smart actions are based on good data and forward thinking business leaders need an easy way of gathering and using it.”

He continues: “Market leaders create a consistently good customer experience. That means sales, marketing, operations, finance and customer service all taking responsibility for the customer experience and playing a seamless and coordinated role in developing profitable customer business.”

The report is available to download here: http://www.maximizer.com/library/one-step-ahead-on-the-new-customer-journey/

This was posted in Bdaily's Members' News section by ThoughtSpark .