Partner Article

Tottenham Hotspur look to make further inroads into Korean market with new signing

Premier League football club Tottenham Hotspur are looking to further expand their reach into the lucrative South Korean market with the announcement that Infiniss has been appointed as their licensing agent in the region.

The South Korean brand management firm will be responsible for sniffing out new licensing and branding opportunities in the region, with a particular focus on Spurs-branded apparel and accessories.

It comes after the North London football club’s Korean fanbase grew by over 30% as a result of the signing of Korean international footballer and Asian Footballer of the Year Heung-Min Son from Bayer Leverkusen last year.

Infiniss have experience working with a range of big global brands in Asia, including Lamborghini and Sony Pictures, and have already signed up SJ Trend to develop a range of Tottenham apparel for a major South Korean shopping channel.

Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to welcome Infiniss on board as we strive to cater for the growing demand for club product in South Korea.

“The form of the team over the past season, coupled with Son’s arrival, has sparked a huge amount of interest from that part of the world.

“Infiniss has a proven track-record in this market, and the early addition of SJ Trend to our growing licensing portfolio in Far East Asia is an encouraging beginning to the partnership.”

Jason Lee, Managing Director at the firm added: “We are thrilled to work with one of the great football clubs in Europe that has such a strong influence in Asia.

“Infiniss is committed to developing a bespoke Tottenham Hotspur lifestyle clothing range that is slated to launch in Korea later this year, as well as further licensing projects in the pipeline.

“We aim to work closely with Tottenham Hotspur to help it achieve its aim of bringing its Korean fanbase closer to the club and to meet an increased demand for product in the region.”

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